J M Smucker Company Marketing Essay

J M Smucker Company Marketing Essay J.M Smucker Company has been providing the quality products to consumers since 1879. Jeromer Monroe Smucker, the founder of Smucker Company introduced the Company with limited products of jams, jellies, and preserves. To grow existing brands, introduce new products, and make strategic acquisitions is the main J.M Smuckers corporate strategy. These three strategies are focus mainly on the North America. Today, Smucker Company exceeds in manufacturing and marketing of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened, condensed milk, and health and natural beverage all across North America. J.M Smucker has its own house brand and is the owner of all trademarks except Pillsburry, the Barrelhead logo. Its house brand includes Smucker, Folgers, Dunkin Donut, Jif, Crisco, Eagle, R.W. Knudsen, Hungry Jack, Cafà © Bustelo, White Lily, Five Roses, and Carnation etc. With the policy of Owning and Marketing Number 1 brand sold all around the North America, Smucker Company has been able to remain in the top quartile of Fortunes magazine since the magazine created the ranking. SWOT Analysis Strengths The Company is able to become No. 1 food brand Company in North America because of its remarkable strengths. Smuckers has always been cautious in the series of the acquisition of new Company. Smuckers tries to acquire only established brands than building a new brand from scratch. They also focus on the only brands they think they could develop globally and reduce the number of unwilling items. Smuckers Company has the ability to shift sales to products with higher margins increasing the efficiency and pulling down the unit costs. J.M Smucker never back up themselves when it comes with competing branded food manufacturers or private-label manufacturers. Smuckers strengths also include its ability to keep employees happy and it remains Fortune Magazines top 25 companies. Weakness Even though the Company was doing better in USA, Canada, and Australia; however, globally the company was becoming less relevant. The Companys 2001 annual sales were far less comparatively to other big companys sales. The Company small size and limited product line made it less capable in competitive bargain advantages and in store production. The Company was lacking house-sale product and also lacking of effective marketing for their low sugar free jams. There could be a possible susceptible to lawsuits from product mislabeling. Opportunity J.M Company has been producing attractive products and brands. But huge competitors with the big scale such as Nestle were also encouraging Smuckers Company to go from limited product line to consolidation in order to have a smooth flow in the business. Thus co-branding with other companies, taking over the Multifoods, and targeting baby boomers those were looking for peanut butter substitutes makes the most of the opportunity. They also got the opportunity of a service division to restaurant, schools, hospital, college students, corporate, private schools, and country club. During the 90s the woman working outside was increasing remarkably; they were eating their lunches outside their houses that helps increase significant percentage in food market. The Company increase overall profitability. Threat There were many external threats to the Smucker Company; major one includes the competition such as Kraft, Nestle, and Campbell. Another threat concludes the fierce competition between the branded food manufacturer and private label manufacturer. Private manufacturers price was attractively below then the branded label. There was a significant increase in the fruit prices from growers that leads the Company use less real fruit decreasing the quality of the product. Consumer tastes were also considers a substantial psychological threat which could make the customer substitute the Smuckers product with others. Recommendation Smucker is a small Company comparing to the giant Company like Nestle. In the competitive market, Smuckers has done its best performance by acquiring the other company making the Company looks bigger. But such rapid consolidation can cause a lot of problem. The latest addition of Crisco and Jiff, as well as much other small and big company has created much concern for the Smukers company. Smuckers sales was projected to go up from $ 651 million in 2001 to 3$ billion in 2002, nearly four times larger. Such marketing plan can cause the Corporates culture and management problem. Smuckers Company need to take it easy in the acquisition process and shouldnt rush trying to increase the majority sell. Smuckers must bring change in the management and make sure of the Companys better culture. The management of each unit needs to be reorganized with a new division. The second recommendation to Smuckers Company is while making a decision weather which product to keep on the market. Company should only focus on the profitability unit and eliminate the product that hasnt added any value to the companys operation. Doing so, Company will have a strong control into its operation. Company should try its best to regulate on further horizontal integration until it is well establish and ready for the vertical integration. For the continued success of the company, research and development would be very important. R D has made it possible for the companys largest growth segment in their Un-Crustable products. Improvement in the technology and innovation will offer the Company with best packaging design that will increase the number of customers. They should also investigate the cost saving measures in production, marketing, and distribution because the market for Smuckers is quiet cost sensitive. Product and process innovation will definitely bring the cost benefit to the company. .

Project Recommendation Email Essay

  We have three project proposals to consider in next week’s Project Management Office’s (PMO) Review. Piper Industries Corp. needs the projects to be complete and to be generating review within 12 months of next week’s PMO Review. Wendell Deirelein, our vice-president, has assigned your team to analyze the three projects below and make a recommendation on which project the company should invest in. The recommendation must include your team description of the five phases of the project and the key deliverables (project completion date and cost) for each project. Project Code Name: Juniper †¢This is an enhancement of a current widget being offered by our company. †¢Risk of completion of this project on time is low. †¢Product plan shows the critical path to be 6 months at a cost of $325,000 to bring the product to market. †¢Product is forecasted to have a ROI of $250,000 for a period of 2 to 3 years. †¢The third year is forecasted to be the end of life for this product line due to advances projected in technology. †¢This is a standard product line that marketing believes many customers will want to purchase. Project Code Name: Palomino †¢This is a new line of widget products including enhancements using existing technology. †¢Risk for completion of this project on time is medium. †¢Production plan shows the critical path to be 9 months at a cost of $655,000 to bring the product to market. †¢Product is forecasted to have a ROI of $450,000 for a period of 5 years. †¢This product will be a custom part for one of your strategic customers—historically the forecasts from this customer have a 5% margin of error. †¢The seventh year is forecasted to be the end of life for this product by the customer. Project Code Name: Stargazer †¢Research and development has already started on our new widgets. The company has spent $450,000 on this product so far and the estimate to bring this product to market is $575,000. †¢Risk of completing this project on time is high. †¢Product is forecasted to have ROI of $300,000 first year; $550,000 the second year; and $750,000 the third year. †¢The product life is forecasted to be 7 years for this product. (This forecast included derivative product which will cost more). †¢By delivering such an innovative product to the market place first, your organization will be seen as a leader in this industry. †¢Your sales and marketing teams have discussed this type of product with a few of your strategic customers; while some are interested, there are many questions about the business. Sincerely, Ray Gritsch Piper Industries Corporation

How does Shakespeare present tension Essay

      The contrast in speech also applies to the language of the spirits of the Island which are shown to be quite delicate and poetic â€Å"wild waves whist†, Shakespeare uses alliteration of the letter ‘w’ to slows the pace of the speech and produces sounds that makes Ariel seem less human or earth-bound but instead of the air or the waves. In contrast to the way Prospero treats Caliban, Prospero treats Ariel with affection, â€Å"my dainty Ariel†. Shakespeare uses the emphasis on the word â€Å"my† to suggest that Prospero is fonder of the possession of Ariel than Ariel himself. If the Island can be taken as a metaphor for humanity versus nature then the differences in the way Caliban and Ariel are treated by Prospero defines humanity’s ambitions and fears. Prospero treats Ariel with love because he is an asset to him, â€Å"fine apparition, my quant Ariel†, and because of the power that Prospero gains through that control that makes him appear almost God-like. Humans control the elements to gain a level of direction in their lives, to make sense of the meaninglessness of life. It is this direction that leads Prospero to believe and aspire to be like God because it strangles the connection between him and the repulsive beings of nature he has power over, such as Caliban. Equality leads to lack of control and it is Caliban’s adamant rebellion to be seen inferior that sickens Prospero. In the Tempest, Caliban represents people’s natural state and when Prospero oppresses Caliban, Shakespeare is creating an image of civilisation repressing their natural selves and concluding that the tensions between civilisation and nature only exist because of the way civilisation resents it’s natural state. When Gonzalo speaks of his golden age he is explaining a world where nature and civilisation could exist as one without the tensions that are so apparent in the rest of the play. Gonzalo would have â€Å"use of service, none†, â€Å"no occupation† but rather live innocently with nature bringing â€Å"forth of its own kind, all foison†¦ † Shakespeare uses the structure of the speech, interrupted continuously by Antonio and Sebastian, to perhaps mock the idea and highlight its faults. The idea itself comes from a French philosopher who describes how the Europeans corrupted America with its advanced influence. Through Sebastian and Antonio, Shakespeare is undermining his words and this implies that his own opinion could be that nature and civilisation can never both exist without the differences or hostility between the two. I believe Shakespeare presents the tensions between Civilisation and Nature not as to highlight their difference, but rather to highlight the tension that is created by society’s denial in their similarities. Perhaps the repulsion of Caliban is seen as a rejection of each of the more civilised characters untamed selves, their more ‘sophisticated’ selves portrayed as wit, cunning or power. By this, I could say that Shakespeare is presenting Caliban as the only true character in the whole play, though coarse and unrefined he is evidently not a master of politics or scheming, such as the characters of Antonio and Sebastian, which has been learnt through the highest classes of civilised society. In this, Shakespeare is saying that both nature and civilisation are equal, the only difference being that nature is not in a state of self denial. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE The Tempest section.

The Effects Of Alcohol Related Deaths On Aboriginal People...

Throughout history, Aboriginal Canadian’s have had to endure many social injustices which have negatively affected their overall health and well-being. These injustices include items such as assimilation, oppression, segregation, and racism. While all of these injustices have resulted in poor socioeconomic and health related issues, this student feels that the introduction of alcohol has greatly added to the deterioration of Aboriginal people’s health and well-being. In fact, â€Å"75 percent of all [Aboriginal] residents feel alcohol use is a problem in their community† (Khan, 2014, para. 11). What is even more alarming to learn is that alcohol related deaths are four to nine times higher for Aboriginal Canadians opposed to non-Aboriginal Canadians (Belanger, 2014). For the purpose of this paper, this student will highlight the precipitating factor which lead to alcohol abuse, consider the negative effects associated with alcohol and how they impact Aboriginal c ommunities, describe how one can develop a community based plan, and determine whether or not the community based plan will help to reduce alcohol abuse within Aboriginal communities. Precipitating Factor Before one can formulate a plan, regarding the subject of alcohol abuse and addiction, one needs to develop a thorough understanding of the introduction of alcohol within Aboriginal communities and how this introduction impacted Aboriginal health and well-being. Contact between the Aboriginal people and the EuropeanShow MoreRelatedAlcohol Abuse Within Native American Societies Essay1303 Words   |  6 PagesEnglishmen and the introduction of new knowledge and tools Native people have been trying to hold on to their own culture and their own way of life. 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